In North Naples, there’s been buzz about a sleek, members-only beach club called Paraiso Beach Club that could transform beachfront access and local vibes—if it gets the green light.

What’s Being Planned

The proposed site is a 1.35-acre stretch along Gulf Shore Drive, just north of LaPlaya Beach & Golf Resort. Right now, it’s zoned for single-family residential use, which doesn’t allow commercial ventures. The plan is to rezone to match LaPlaya’s residential-tourist zoning and get a conditional use permit to allow the beach club work. 

If approved, Paraiso Beach Club would include:

• A multistory clubhouse with restaurant and bar. 

• A pool and direct beach access. 

• Amenities like wellness, outdoor dining, and possibly events. 

• Shuttle service for members to help reduce traffic. 

The developers are projecting an opening around mid-2027, assuming approvals go through. 

What’s at Stake / What People Think

Pros:

• For residents, this could mean a more upscale, private spot to unwind, avoiding some of the congestion at more public beaches.

• Potential for property values in the area to get a boost.

• The developers are emphasizing blending with the surroundings and preserving the beach access and character. 

Concerns:

• Hard to ignore are the issues around traffic, parking, and whether this private club will limit public access to the beach.

• There’s also the zoning hurdle: changing a residential zone into a more commercial use always opens up debate. 

Where It Stands Now

The County’s Planning Commission has already given a thumbs up to the rezoning / conditional use petitions. 

Next up: the Collier County Commissioners will vote on it (last report was they were scheduled for an Oct. 14 meeting). 

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